Great ideas fail because they fail to solve an existing problem.

Instead of searching for great ideas, just solve the direct problem in front of you and move forward.

The goal is to solve the problem, not to become attached to your great idea.

You may come up with 100 ideas to solve the problem.

That is where you find your great idea.

We go to school, go to work, yet most of the things we do don't have as much meaning as we would like.

Often, we spend our time working on someone else's vision, having done it for decades while growing up.

But what if there is a difference?

What is work?

It is the activity involving mental or physical effort done to achieve a purpose or result.

Activity. Purpose. Results.

Most of the things we do do not cover all three.

• What is the activity? It could be reading, speaking, talking, building, programming, etc.

• What is the purpose? To add value, to realize our potential, to help people, or to help ourselves.

• What are the results? It could be three pages, one building, ten happy people, or ten more customers.

That is a complete picture of work.

Before diving into work, we should ask ourselves these questions:

1. What activity am I doing?

2. What is the purpose of this activity?

3. And what result am I trying to accomplish?

We should focus 1000 percent of our time doing the work that we can define for ourselves.

Everything else, is secondary.

"There isn't enough money, jobs, opportunities, and good people."

This is a myth.

• The government can print money. It’s just you cannot.

• Companies still post jobs on LinkedIn. It’s just you haven’t applied

• And there are around 8 billion people in the world. It’s just you haven’t met them.

Most people think that resources are scarce, and the media adds fuel to those thoughts.

But the real scarcity exists in your minds and in your willingness to do more and produce more.

If you have an abundance mindset, you will see things as not just yes/no or black/white; instead, you will see how often things happen (how much, how many, how often).

Instead of asking, "Can you do it?" ask, "How much can you do?"

Instead of wondering, "Will it work?" ask, "How many times does it take to make it work?"

How you see things determines the world around you.

There was a kid who always got into fights every Friday. The kid was small, so every time he fought, he got beaten up.

But here's the thing: he would get back the next Friday, only to get beaten up again.

The next weekend, the same thing. Until one day, everyone decided to stop fighting this wacko because, man, he didn't quit.

The moral of the story is that no matter how beaten up you get if you keep coming back and not quitting, you win.

Many people give up before they even try. Don't let that happen to you. 

Take a look at the things you're doing and choose the one you're most passionate about. Then ask yourself, "If I keep showing up and working on this for the next 365 days, even when I get tired and do only the most basic part, what will the result be?"

If it's something you're truly passionate about, commit to doing the most basic part for the next 10 years without giving up.

Imagine what the result will be. 

Instead of telling yourself all the excuses, just tell yourself, "I will not quit. I will show up and be there." That's it.

Remember that you can only lose if you quit. 

There are companies down the street, around the corner, or on another website that sells the same products with the same utilities as those 4, yet we choose to go for the familiar. That’s the power of branding.

When we talk about branding, we're talking about our feelings and associations toward a business.

Branding is not just about how a company looks on social media or the color of its logo - It's about the emotions we feel when we think about a particular product or business.

Emotions are diverse and complex.

They are ingrained, sometimes immediate, and often difficult to explain.

Since branding is closely connected to these intangible feelings, no wonder many people misunderstand the idea.

In the world of business branding, your job is to not only sell a product or service but also to present every aspect of your business that connects with people. It's not just about marketing your product; it's about promoting WHO you are, WHAT do you do, and WHY you're important.

To be truly successful in branding and understand what it's all about, answer these three questions:

1. Who are you? Look beyond the company name. Think deeply about the wake-up call of your business.

2. What do you do? Go beyond the price of what you offer. Consider the intangible value you bring and the difference you want to make.

3. Why should someone do business with you? Tell customers what makes you stand out among the competition, and tell them every day.

Answer these questions, make it clear, share it, and share it consistently, and you're on your way to becoming a branding expert.

Branding isn’t a made-up story but a journey to the audience’s heart, mind, and soul.

Branding isn't about getting your business known; it's about making it unforgettable.

But what does this statement really mean, and to what extent?

Most of us go through our daily work routines, making decisions on autopilot and forgetting the crucial role that mindset plays in our business successes and failures.

Imagine this: You are an entrepreneur with great ideas and solutions. You strongly believe that your ideas will work. However, suddenly, like a storm on a sunny day, things take a negative turn - customers leave, and your partners abandon you.

In that moment, is your mindset equipped to handle the situation?

It’s not just about success but also about not giving up and persevering through tough times.

Many of us have been taught about success, but we rarely learn about the importance of not giving up.

To learn these lessons, one can either go through the army, go to the gym, or play sports.

Stoics stay calm and rational when facing challenges, even in chaotic situations. They don't give up but instead adapt and find solutions to move forward with determination.

A weak mindset sees everything falling apart. It is paralyzed by fear, indecision, and anxiety.

In the business world, uncertainties are the only certainties.

Are you prepared to handle the challenges that come with customer payments, contract cancellations, complaints, and subscription cancellations?

How do you react to these problems? Do you let them frustrate you, or do you handle them calmly and with balance?

Here's the truth: People act on their own self-interest, not yours.

It's not personal; it's just business.

It's important not to let your emotions take over and instead respond with rationality.

While products, services, and strategies are essential in business, your mindset is the silent force that drives you toward success or drags you into failure.

So next time you face a challenge, remember: It's not about what happens to you but how you respond that truly counts.

If you have the right mindset, you can get through any difficult situation.

Imagine approaching someone to offer your expertise and doing business with them. What matters most at that moment?

It's the result you can provide for them and how quickly you can deliver it.

To deliver results, you need education on the subject, experience within the subject, and the skills necessary to complete the task at hand.

While education and experience stay with you, skills deteriorate over time if not regularly practiced - this is why people who learn a foreign language but do not use it for ten years often lose that skill.

The same goes for business.

Once you decide to participate in business, you need to acquire new skills and training continuously.

Education is proof that you have learned a subject, while skills prove that you can deliver results.

It happened to me when people explained cryptocurrency and blockchain and kept saying that they are the future.

If you cannot communicate with clarity, you cannot establish trust with your audience. People zone out fast, and you only have a short amount of time to get your point across before they walk away.

Today, I want to show a simple framework to help you communicate your message across.

This framework is powerful because it can be applied in any circumstance and on any format (verbal, text, etc.) or platform.

This framework is called S-E-X-I:

• S - Statement

• E - Example

• X - (E)Xplanation

• I - Importance

By using this framework, you will never look back. It allows you to explain your ideas in detail, and emphasize the importance of your message.

Statement

Before you speak, know that the opening statement matters more than you think.

It allows you to capture someone's attention, like a hook. You need to hook them to pay attention and listen to you.

Unfortunately, many people aren't aware of this. They start their sentence with an introduction like "Hello everyone, my name is A, B, C" and go on for days without making a strong statement.

Skip the introduction, make a statement that wakes people up.

For example, "I will show you how to make a million dollars online" or "I have 5 secrets to share with you today, and I believe your life will change after listening to these 5 secrets."

These are statements, not mellow points.

Remember, a strong opening statement can make all the difference.

Example

After making your statement, follow up with an example.

This helps to paint a clear picture and provide context for the audience to continue listening to you.

Stick to the rule of one statement, one example.

You don't need 10 examples to convince your audience. Just make sure that the example you present is relevant to the audience. The more relevant it is, the better they can receive your message.

There are 4 different types of examples that you can use to illustrate your point:

• Personal examples: Use examples and stories from your personal experience.

• Examples from other people: Use examples from others that you've witnessed.

• Stories that you've heard. Just make sure to cite the source

• Data and statistics: These are also examples. Go online, look for current news related to your statement, and use it as proof. Testimonials, videos, and other media are all examples as well.

Explanation

After making a statement and providing an example, now it’s time to give an explanation.

At this point, the audience has already maintained their attention in what you have to say.

In your explanation, clarify what you meant by your statement and how the example relates to the audience. This helps to make your message more persuasive, especially for those who haven't heard of your statement or examples before.

Tell the audience the main point, how it works, and who has done it, if relevant.

Again, keep your explanation short and simple.

Importance

After making your statement, example, and explanation, the last part is to tell the audience why these things are important.

This will make your message more meaningful and memorable.

The truth is that most people will forget 99.9% of your message, unless they can apply it to their own lives.

Highlight the significance of your message to make it stick with the audience.

If you want people to take your message away with them, don’t forget the last part.

When in doubt, keep it simple and S-E-X-I

There are plenty of communication frameworks out there that you can use for everyday conversations.

Trust me, there are more than just this framework.

But whenever you are forced to give a toast and you don’t know what to say, keep it simple and remember to keep it S-E-X-I.

Be great!

People communicate not only with words but also with emotions, feelings, and many non-verbal actions that others can pick up on.

If you live with someone for a long period, such as your parents or loved ones, you will know their emotional state just by meeting them. It's because repeated interactions over time allow you to comprehend their emotions.

However, it gets harder when it comes to strangers, like a random person you meet on the street.

Since you've never seen them happy, sad, or anxious, it takes a little effort to recognize their mood, like asking questions or taking time to observing their behavior.

In business, your ability to determine the other partners' mood plays a critical role in entering into discussions and signing deals.

Can you tell if your partners are in a good mood or if they're coming out of an argument with their spouse before meeting you?

These hidden influences can make or break communication.

Connecting with others requires skills and experience. Emotional intelligence is a skill that you can learn and improve with practice and time.

For example, if a child is born to a billionaire father who passes down his wealth, the child, who has not accumulated a lot of knowledge, is still richer than the majority of the people out there.

What rich people have more than poor people is not intelligence, but leverage - they have a lot more leverage than poor people.

What is leverage?

It is the use of any physical or digital medium that allows one to produce hundreds of times more output than a regular individual.

There are four different kinds of leverage:

• People

• Capital

• Technology

• Media

Any person who learns to adopt leverage in their life will accumulate much more wealth than the other person.

Think of a car salesperson. If they spend a whole day selling cars at the dealership, the maximum amount of car sales is in proportion to the number of people walking in the door, the phone calls, and their closing ability.

But if the same car dealer learns how to use social media (media), network (people), and connections with online groups (people), they will have more opportunities to make sales and close a lot more than a hard-core salesperson working in the shop.

Many people understand leverage, but very few actually use it. Even fewer use it consistently over time.

The concept of leverage has been applied by many successful entrepreneurs. Elon Musk applies technologies. Steve Jobs utilizes the greatest designers and engineers. Warren Buffett utilizes money, people, and trusts.

Each person has a special favor toward the leverages they use, and all of them know how to get the most out of their leverages.

Here's how you apply leverage in your work and life:

• Think of all the things you do at the moment that are either related to work or anything that you care about.

• Now ask yourself how you can get more out of just the result that you currently get.

• Now look at all the four domains above and ask yourself how you can apply one of these to get more out of what you put in.

When you apply leverage to your life, the first thing you will face is to get out of your head and let the leverage do the work. Remember, the leverage often doesn't assist you, but they actually replace you. Your job is to observe, not intervene from the leverage. Your job is to judge the results and act accordingly.

If you feel like you're working really hard and haven't seen any maximal results, maybe it's time to apply some leverage.

I want to end with a famous quote from the Greek philosopher Archimedes, "Give me a lever long enough and a place to stand, and I will move the world."

Be great!

It also ensures that customers have an above-average experience while doing business with you.

Think of it as a relationship. You can't become best friends with someone out of the blue. You need time to get to know and understand each other before that happens.

Similarly, a sales funnel facilitates the relationship between your product and customers. It helps you attract customers, engage with your business, and retain them over a long period.

Different businesses require different types of sales funnels to get people interested and convert them to buyers.

To build a successful sales funnel, there are fundamentals that you need to learn and apply. Here are some examples:

1. The offer: The most important part of your sales funnel is the offer. What are you offering people that they cannot refuse? For example, you could offer a free bag of instant coffee for every bag of ground coffee purchased. Make your offer as attractive as possible, and your sales funnel will sell itself.

2. Lead generation: Lead generation is the process of getting people to sign up for your offer. The goal is to capture their names, email addresses, and sometimes phone numbers. These details are assets that you can use to nurture relationships with them over time.

3. Upsell/Downsell: If people say yes to your offer, they may want more. For example, when you go to an Apple store, you may not only want to buy an iPhone. What about cases, screen protectors, or other accessories that can add more value to your purchase? Think about what else you can offer as additional or complementary products.

4. Delivery: Now, it's time to deliver your product or service. Is it digital or physical? How long does it take to deliver? How much does it cost? Always overdeliver. This will make your buyers happy and encourage them to come back because they know they get more value than what they pay with you.

5. Nurture: Once people buy from you, it's your job, duty, and responsibility to keep them. Send them emails, thank-you cards, reminders, and tips. The nurture stage is all about communication. Your brand is alive as long as it can communicate with your customers, not as long as you can sell them anything. The purpose of this is when they think of a product similar to yours in the future, they must think about you first.

These are the five essential items in a sales funnel that apply to any business, including real estate, brokerages, mom-and-pop shops, restaurants, agents, chiropractors, etc.

You can build a sales funnel on paper or a whiteboard. You can also use CRM software like Clickfunnels or Kajabi to help you build the funnel.

But remember, the technology should assist your vision, not replace it.

A business with a strategic sales funnel will serve more people, sell more products, and get people to pay more for the product than a business that doesn't have a funnel and only "sells a product or service."

I hope you find this valuable for your products and services

See you next time.

It's not only about “who you know but also about who knows you.” This statement has a complete cycle of knowledge for both ends, you and other people.

For example, you may know the U.S President, let's say Joe Biden, but he doesn't know you, so you don't have anything in exchange.

But if someone knows you, and you don't know that person, there is a very low chance you can do business with them.

The key here is to create a complete cycle of known - you and the others both know each other.

What you know is also important because it allows you to add value to the people you're doing business with.

What you know that carries value will act as a bridge between you and the other person. Let's say you know a lot about accounting and finance, and you meet a person who knows about marketing. Both of you can exchange value for an idea or a startup that needs to get known and run smoothly.

The ability to get known takes a lot of courage to put yourself out there and share goodwill.

In return, you will make friends with people who can help you accomplish your goals. Get creative. Meeting new people, getting into relationships, and doing business together takes courage, creativity, and confidence. This will help other people have confidence in meeting you, get lots of benefits from you, and do a lot with you later.

There's an old saying, "your network is your net worth."

So get out there, get known, and make friends with a lot of people.

Now you may ask, what if I make friends with bad people? Well, there is a solution.

Out of 10 people that you meet, there will be at least 1 good one. Get rid of the other 9, and make friends with the good one. Then you will make friends with the good one's friend. Because mature, successful people only surround themselves with successful people.

No brainer. This is the simplest strategy to scale your great network.

I hope you find this useful.

But if the person handed you their business card and let you know that they’re the CEO of Microsoft and the information is true, without you knowing anything about the CEO, what’s the chance of you agreeing to shake that person's hand?

The reason people agree to do business with each other, whether it's B-to-B, C-to-B, or B-to-C, is because they are familiar with you. To have people familiarized with you, you must have a brand and a story behind your brand that they can remember.

Branding without storytelling is like a novel without characters—it lacks depth and connection.

Even with all the right tools, the most important part of branding was telling stories.

In fact, tell hundreds of stories about your brand, starting from founder stories, customer stories, customer success, employee success, challenges, struggles, and highlights.

Branding is the memory of certain characteristics that people associate with you and your business. And it takes time and frequency for those characteristics to be embedded in people’s minds. You’ve got to get good at telling stories and telling stories in volume.

But to know how to tell stories about your brand, first, you must have a framework - a story framework that let you do the storytelling over and over again in the most efficient way.

Without a framework, you’re chasing two rabbits and end up with none.

There are plenty of frameworks out there that you can use for storytelling, but pick the simplest one - the simpler, the better.

Here is an example of a simple framework that you can use to tell the story about your business.

That framework is called WHO-WHAT-WHY:

1. WHO: Who are you? Who is your business? Can you verbalize the who in one sentence? For example, "I am Ricky, the founder of the Thai Academy." Another example, "I am Bill, and I am a technology entrepreneur." You see the key thing in answering the who is your name or your business name and the title. You’ve got to pick a title that people can see, feel, and relate to. Don’t pick a title like Superman or Superhuman. Pick a title that people can relate to in their life, and you will score this part.

2. WHAT: For the WHAT, you will tell people the things that you’re doing to help THEM. People want to know what value you can bring to them, not to you when you tell them stories. People listen to your story, but they care more about the things in your story that add value to their life. For example, "My name is Ricky. I am an entrepreneur that helps other startups launch and scale their business." Another example, "My name is Bill. I am a technology entrepreneur, and I build computer programs that replace repetitive work that you have to do like calculating algebra or tracking time on a piece of paper."

3. WHY: Finally, the WHY. The why will tell people the importance of who you are and what you do to them. When you answer the why, frame it in a way that has meaning to people’s lives. This is as important as the other two parts above. The meaning makes your story sticky, and that's how you embed your brand into someone’s mind forever. For example, "My name is Ricky, and I am an entrepreneur. I help other people launch and start their business online so that they can earn more than what they think they could earn in a regular job."

Once you nail down the framework, the next part is to distribute the stories across multiple platforms. The more platform, the better. The more platform, the lower the cost that you will acquire customers.

Here are the 10 platforms that have more than 2 billion users combined that you can distribute your stories with ZERO cost:

1. Facebook

2. Facebook Group

3. Instagram

4. Twitter - Now X

5. LinkedIn

6. YouTube

7. Pinterest

8. Blogs

It takes time to get familiar with a story framework, and it takes time to master the framework in your daily communication (verbal, written, etc.). But once you understand the power of a storytelling framework in business, you will never look back.

Good luck.

There are 4 ways that you can acquire customers:

1. Cold calling

2. Content marketing

3. Word of mouth

4. Affiliate

The idea of acquiring customers should actually come after the idea of acquiring leads.

To acquire customers, you first have to acquire leads. Without leads, there is no such thing as customers because people haven't known you and your brand yet.

Out of those four methods above, the best and most cost-effective way to acquire customers is number three - word of mouth.

When you scale up your marketing and sales team, it will cost you money. When you do more affiliate marketing, it will also cost you money.

But when somebody tells their friends that your product or service is good, it costs you zero.

And for that to happen, your product and service must be really good.

The strategy for acquiring customers can follow these steps:

1. You must have a product or service to sell (it doesn't have to be perfect).

2. Build an irresistible offer around your product or service.

3. Market your product or service through the four ways mentioned above.

4. Get customer feedback and improve your product and service.

Do this 100 times until you become a master.

Good luck!

As a child, I faced the brutal challenge of learning English as a second language but was unmotivated because I didn't understand the purpose behind it.

However, as I grew older and became more interested in meeting people, entrepreneurs, businessmen, and women, I realized that learning the language was essential.

In fact, I even studied more complex technical terms in English - which allows me to become much more confident talking to leaders and experts.

You are able to conquer challenges when you see a better version of yourself on the other side.

You have to see it, feel it, and dream about it.

So if you're looking to motivate others to overcome a challenge, paint a clear picture for them and remind them of the transformation they'll experience once they've conquered it.

If the ultimate goal is to live a great life with happiness and fulfillment, you will need the right people. And to find the right people, it takes time and effort.

You will meet different people in your life, each of whom will bring different things to you, both good and bad. These people will appear in different stages of your life, whether you are young, grown up, or even older. At each stage of your life, you will have different goals, dreams, desires, and problems. Therefore, finding the right person who can help you with these things is essential. You don't need a lot of them, but you need the right ones. One person who can support you in your life may not be the person who can do the same thing 5 years from now. Therefore, at a later stage, you will need a different person.

Now, does this mean that you need to look for more people? You're damn right, but not all at once.

When I was young, my group of close friends was different. When I got older, I had different groups of friends, even speaking a completely different language from my mother tongue because I lived overseas. I had to learn to get along with this new group of people.

You still need to surround yourself with people, old and new. And the old ones can become new because people change, especially intelligent ones.

So get out there, meet new people, be friends with the great ones, move on from the bad ones, and build that unbreakable inner circle for yourself.

Good luck.

If you’re an entrepreneur, you either get better or worse. Staying stall is simply not an option if you’re building a business.

Entrepreneurs often find themselves in positions of constant improvement, gathering skills to make their business work.

When I started this journey of building my business online, I began as an online tutor, helping many students around the world with economics. The first dollar I made was super cool, and I didn't realize I could make additional income outside of my work.

However, it came to the point where I couldn't handle hundreds of students when they came all at once. I got sick and had to reduce my work rate.

Right now, I am building a different model, one where I can scale my knowledge and skills to a larger audience. I realized that building a newsletter business model is fun and engaging, and learning new skills like writing and storytelling is a new domain that I participate in.

Entrepreneurship is a lifelong journey of personal investment.

There is no amount of external funding that can replace the value of personal investment.

When you invest in yourself, you acquire skills that others don't have. In the early stages, you invest in yourself, and in the later stages, you invest in other people.

However, many people hold strong beliefs about the world, including their skills and abilities, that are full of preconceived biases.

If you want to grow, invest in skills, not beliefs.

Belief alone will not build your business; skills will - the more skills you gain, the more ability you'll have in running your business.

Real success is attributed to self-improvement.

In the startup world, success is often attributed to timing, market, and consumer preferences.

However, these are the things you can never control.

The only thing that you can control is your ability to get up, show up, perform well, and deliver results.

You must understand how to gain skills and improve yourself.

A business grows based on the founder's skills and abilities, which grow along with it.

If you put a “dumb dumb” to run a business, the business will not grow. However, if you put a world-class player equipped with solid skills, the business will grow.

The "dumb dumb" may have stronger beliefs than the A players, but what they lack is showing up and taking action.

The business performs based on the maximum level of skills that the founder can perform.

Entrepreneur fails not because of a lack of money but because of a lack of personal growth.

Have you ever met someone, and 5 years later, they're still the same? The truth is that this also happens in any area, any industry, and even at the top level of the game.

Great entrepreneurs are constantly going through an evolution.

Jeff Bezos, Elon Musk, Steve Jobs, and many others, their 50s aren't the same as their 40s, and their 30s aren't the same as their 20s.

Self-improvement and personal growth help you to move up the ladder without falling behind.

It creates a foundation for you to execute all the skills into your project, which is the business that you are running.

At different stages, your business requires different skillsets:

• In the beginning, you need skills like sales, marketing, prospecting, and product offerings to get your business off the ground.

• Then you need to learn accounting and finance to manage efficiency.

• And if you want to scale your business to a larger entity, investing and capital allocation is another skill you add to the playbook.

In order to grow a business, you need to develop a sincere interest in learning these skills. Unfortunately, many people despise sales, which prevents them from even starting their business journey.

Goals are the lifeblood of progress

Self-improvement without goal setting is like sailing without a compass.

When setting goals, you are establishing a future standard, a result that you want to achieve.

Unfortunately, many people have the wrong idea about goal setting. They study frameworks like SMART with the hope that it will improve their lives. When those frameworks stop working, they give up.

In reality, goal setting is a process of testing your preconceived ideas about the actions needed to accomplish desired results.

You start with a goal, then plan your strategy to achieve it. Then, you measure the results along the way to see if your strategy is helping you make progress toward your goal.

At this point, there are two possibilities: either your strategy is helping you move forward, or you are stuck.

If you are stuck, you can either increase your actions or change your strategy but do not give up.

You will attract haters and critics

One realization when starting to grow is that you are likely to encounter haters - they will criticize you, throw shade at you, and shame you.

Unfortunately, there will always be people who try to bring you down out of jealousy and envy.

On the bright side, you can control how to respond to those people. You can control how close they are to you.

Just stay away from those people and focus on your personal development.

If you're doing good things and striving to become a better version of yourself, you will attract more great people to your life.

Look for great people, make a phone call, send a DM, introduce yourself, and make friends with them.

Surprisingly they’re very welcoming to meet people who are striving to improve themselves.

Great people are the ones you should pay attention to, learn from, and grow with.

Master emotion and become resilient

Emotions are important for entrepreneurs because every decision you make should be based on rationality instead of emotion.

Yes, you can get angry, sad, or even cry, but don't let it stay with you for too long. Give yourself 24 hours to recover, get back to where you are at your best, and start again the next day.

Warren Buffett said, "You don't make business decisions with emotion."

Make every business decision when you're at your best, often fresh in the morning or after taking a shower, you name it.

On facing failures and challenges

I've failed more times than I can count, and I’m still alive today.

In the beginning, you are likely to see failures.

You may realize that the strategies you used haven't generated the returns you wanted.

One of the best ways to deal with that is to train yourself to be rational, to adopt “stoicism”, and to continue putting in the work.

Don't let your frustration take the best away from you.

Instead, focus on improving your skills and abilities.

The key here is to develop courage and awareness and learn from other people who have mastered failures, overcame challenges, those who aren’t shy away from them, and continually keep putting in the work and production in the business.

“If it’s easy, everyone would do it”

This quote sticks in my mind the most when writing this letter.

When I was in high school, my buddy told me he often got up before sunrise to train for soccer.

Halfway through the semester, I joined him and was surprised to find that we were the only 2 people on the field!

I realized my buddy had been training by himself the whole time.

I asked him if it would be easy for the team to adopt this routine because we would improve so much together.

My friend told me, “Ricky, if this were easy, everyone would do it.”

I realized that the path of entrepreneurship is very similar to early morning soccer, where you train by yourself, show up, and find opportunities to improve.

The audience is not there to watch you train and improve; they’re there to watch you play.

The first part is harsh and lonely, but if you persevere and don't give up, you will see bring a great show in the other half.

Be great!

If you didn't know, Toastmasters is a multinational organization that helps people improve their public speaking skills.

They often host public speaking events at local restaurants or coffee shops in the early morning, around 6:30 to 7 am, where few people can participate.

If you check online, there might be one around your local area!

I got up, got ready, and walked downtown to the local coffee shop to meet up with my buddy, Will.

There were around 10 people there. Most of them were seniors, and three people were our age, in our late 20s.

Everybody got to speak, some for 2 minutes, and some up to 15 minutes.

The theme for the evening was "Balance."

When it was my turn to speak, I was nervous, but somehow got through it by talking about how work-life balance is important for everyone. I talked about the balance in life that consists of health and wellness, and also the balance at work where you should only take on the right amount of work that you can handle.

That's the wrap-up for the meeting!

P.S. If you have time, make sure to check out Toastmasters and other public speaking events that are free in your local area. It’s one of the best things you can do to get out of your comfort zone!

Ricky

In today's newsletter, I'll explain to you why attitude is more important than talent and hard work for your business in the long term.

This can be a game-changer for entrepreneurs who are failing to win over clients and customers.

If you want to earn more business deals, more energy, and more opportunities, very few things can win over a good attitude.

Unfortunately, many entrepreneurs, who are super talented, often forget to on this area in their business practice.

The Primary Reason Why Entrepreneurs Fail

Entrepreneurs often fall into these traps:

• They let a negative attitude damage their relationships with partners, which damages trust and confidence in the long run.

• They let negativity spread through their team, which results in lower morale and productivity.

• They miss out on opportunities to connect with other successful entrepreneurs in their network due to poor attitudes.

• They underestimate the importance of good behavior in keeping their businesses thriving in the long term.

But it doesn't have to be this way.

Any entrepreneur can overcome an attitude problem. And I'm going to share with you exactly how you can do it. And here are 3 ways to start:

1) Foster Agreement

Improvement starts with understanding the power of agreement.

Agreements are crucial in business because there is no business when two people disagree.

Agreeing with the other person doesn’t mean they’re right. It means that you acknowledge their point of view and let the conversation continues to flow.

Instead of immediately disagreeing, agree first, then share your own point of view and give reasons behind it.

Agreements create collaboration, which is essential for developing long-term business relationships between you and other people.

3) Find Common Ground

Another mistake entrepreneurs make is being combative in the deal.

In business, success comes from collaboration.

You're running a business and earning trust, not fighting battles.

Find common ground with others and start from there.

Practice agreement helps you see things from a different angle and lead to more contracts being signed.

3) Become The Greatest Attitude Person In The Deal

Finally, remember to be at your best attitude when doing business.

Warren Buffett used to say, "You cannot find a great deal with a bad person."

I would say: "You cannot find a great deal with a bad attitude."

What is the better deal in the long term?

• Working with people who have a great attitude.

• Working with people who have a bad attitude.

To work with the first group, you have to be the person who acts first - like attracts like.

Stop being hostile and fighting for everything.

Start collaborating with people on your team, clients, and customers.

You can start today by cultivating a greater attitude, which is crucial to your success in business.

I hope you find as much value here as it has been helping me and other entrepreneurs who are looking to make positive changes in the world.

Be great!