"There isn't enough money, jobs, opportunities, and good people."

This is a myth.

• The government can print money. It’s just you cannot.

• Companies still post jobs on LinkedIn. It’s just you haven’t applied

• And there are around 8 billion people in the world. It’s just you haven’t met them.

Most people think that resources are scarce, and the media adds fuel to those thoughts.

But the real scarcity exists in your minds and in your willingness to do more and produce more.

If you have an abundance mindset, you will see things as not just yes/no or black/white; instead, you will see how often things happen (how much, how many, how often).

Instead of asking, "Can you do it?" ask, "How much can you do?"

Instead of wondering, "Will it work?" ask, "How many times does it take to make it work?"

How you see things determines the world around you.

There was a kid who always got into fights every Friday. The kid was small, so every time he fought, he got beaten up.

But here's the thing: he would get back the next Friday, only to get beaten up again.

The next weekend, the same thing. Until one day, everyone decided to stop fighting this wacko because, man, he didn't quit.

The moral of the story is that no matter how beaten up you get if you keep coming back and not quitting, you win.

Many people give up before they even try. Don't let that happen to you. 

Take a look at the things you're doing and choose the one you're most passionate about. Then ask yourself, "If I keep showing up and working on this for the next 365 days, even when I get tired and do only the most basic part, what will the result be?"

If it's something you're truly passionate about, commit to doing the most basic part for the next 10 years without giving up.

Imagine what the result will be. 

Instead of telling yourself all the excuses, just tell yourself, "I will not quit. I will show up and be there." That's it.

Remember that you can only lose if you quit. 

There are companies down the street, around the corner, or on another website that sells the same products with the same utilities as those 4, yet we choose to go for the familiar. That’s the power of branding.

When we talk about branding, we're talking about our feelings and associations toward a business.

Branding is not just about how a company looks on social media or the color of its logo - It's about the emotions we feel when we think about a particular product or business.

Emotions are diverse and complex.

They are ingrained, sometimes immediate, and often difficult to explain.

Since branding is closely connected to these intangible feelings, no wonder many people misunderstand the idea.

In the world of business branding, your job is to not only sell a product or service but also to present every aspect of your business that connects with people. It's not just about marketing your product; it's about promoting WHO you are, WHAT do you do, and WHY you're important.

To be truly successful in branding and understand what it's all about, answer these three questions:

1. Who are you? Look beyond the company name. Think deeply about the wake-up call of your business.

2. What do you do? Go beyond the price of what you offer. Consider the intangible value you bring and the difference you want to make.

3. Why should someone do business with you? Tell customers what makes you stand out among the competition, and tell them every day.

Answer these questions, make it clear, share it, and share it consistently, and you're on your way to becoming a branding expert.

Branding isn’t a made-up story but a journey to the audience’s heart, mind, and soul.

Branding isn't about getting your business known; it's about making it unforgettable.

But if the person handed you their business card and let you know that they’re the CEO of Microsoft and the information is true, without you knowing anything about the CEO, what’s the chance of you agreeing to shake that person's hand?

The reason people agree to do business with each other, whether it's B-to-B, C-to-B, or B-to-C, is because they are familiar with you. To have people familiarized with you, you must have a brand and a story behind your brand that they can remember.

Branding without storytelling is like a novel without characters—it lacks depth and connection.

Even with all the right tools, the most important part of branding was telling stories.

In fact, tell hundreds of stories about your brand, starting from founder stories, customer stories, customer success, employee success, challenges, struggles, and highlights.

Branding is the memory of certain characteristics that people associate with you and your business. And it takes time and frequency for those characteristics to be embedded in people’s minds. You’ve got to get good at telling stories and telling stories in volume.

But to know how to tell stories about your brand, first, you must have a framework - a story framework that let you do the storytelling over and over again in the most efficient way.

Without a framework, you’re chasing two rabbits and end up with none.

There are plenty of frameworks out there that you can use for storytelling, but pick the simplest one - the simpler, the better.

Here is an example of a simple framework that you can use to tell the story about your business.

That framework is called WHO-WHAT-WHY:

1. WHO: Who are you? Who is your business? Can you verbalize the who in one sentence? For example, "I am Ricky, the founder of the Thai Academy." Another example, "I am Bill, and I am a technology entrepreneur." You see the key thing in answering the who is your name or your business name and the title. You’ve got to pick a title that people can see, feel, and relate to. Don’t pick a title like Superman or Superhuman. Pick a title that people can relate to in their life, and you will score this part.

2. WHAT: For the WHAT, you will tell people the things that you’re doing to help THEM. People want to know what value you can bring to them, not to you when you tell them stories. People listen to your story, but they care more about the things in your story that add value to their life. For example, "My name is Ricky. I am an entrepreneur that helps other startups launch and scale their business." Another example, "My name is Bill. I am a technology entrepreneur, and I build computer programs that replace repetitive work that you have to do like calculating algebra or tracking time on a piece of paper."

3. WHY: Finally, the WHY. The why will tell people the importance of who you are and what you do to them. When you answer the why, frame it in a way that has meaning to people’s lives. This is as important as the other two parts above. The meaning makes your story sticky, and that's how you embed your brand into someone’s mind forever. For example, "My name is Ricky, and I am an entrepreneur. I help other people launch and start their business online so that they can earn more than what they think they could earn in a regular job."

Once you nail down the framework, the next part is to distribute the stories across multiple platforms. The more platform, the better. The more platform, the lower the cost that you will acquire customers.

Here are the 10 platforms that have more than 2 billion users combined that you can distribute your stories with ZERO cost:

1. Facebook

2. Facebook Group

3. Instagram

4. Twitter - Now X

5. LinkedIn

6. YouTube

7. Pinterest

8. Blogs

It takes time to get familiar with a story framework, and it takes time to master the framework in your daily communication (verbal, written, etc.). But once you understand the power of a storytelling framework in business, you will never look back.

Good luck.