A Zero Risk, Infinite Return Business

Can you build a zero-risk and infinite-return business?

My hypothesis is that you are a business.

Everything you do, especially with people, has a certain value.

You create value by solving problems, whether they are your personal problems or someone else's problems.

The easiest problems you can solve, make money, and build a business from are the problems you've solved in the past, and they are often your personal problems.

Think about the last 5 years:

• What challenges have you overcome?

• How you overcame those challenges - what steps did you take?

• What problems appeared along the way?

• What were your solutions?

• Was it a product, framework, or system?

• How did your life change once you solved the problem?

Once you answer those questions, the next step is to go find 10 people in person or online and offer your help.

Don't charge them anything, but ask them for reviews.

Once you have 10 reviews, put a price on your solutions.

Price is an arbitrage, so you can either put $1 or $1,000, or $10,000, depending on how you value your time.

Along the way, learn to market yourself and learn to sell.

Books, blogs, podcasts, and programs can help really fast.

Once you get to this step, start taking massive action.

Multiply everything you did to a scale that is supremely active.

No matter what strategies and frameworks you apply, you have to put in a lot of action to drive results

When you create a business this way, there is no financial risk but an infinite return on your money, well-being, and connection.

Think about it.

You have solved at least one problem in your life, and the next step is to sit down and document what you did - the solutions - and find 10 people who need your solution, get a review, and then use it to scale your business.

(People pay $17 monthly on Chegg to get an Algebra solution)

Building a business this way is within your circle of competence. You're not building a rocket like Elon Musk does, which takes an infinite amount of risk.

There are plenty of ways to build a business, but I believe the best one to start is a service business that solves problems that you've succeeded in.

There are plenty of people out there who are struggling with the same things you did.

So what’s the risk to get your business in front of people and help them?

Zero risk, infinite return.