Are Your Sales Down? Let's Take a Look at Your Sales Funnel
A sales funnel is a journey for customers that helps them buy your product.
It also ensures that customers have an above-average experience while doing business with you.
Think of it as a relationship. You can't become best friends with someone out of the blue. You need time to get to know and understand each other before that happens.
Similarly, a sales funnel facilitates the relationship between your product and customers. It helps you attract customers, engage with your business, and retain them over a long period.
Different businesses require different types of sales funnels to get people interested and convert them to buyers.
To build a successful sales funnel, there are fundamentals that you need to learn and apply. Here are some examples:
The offer: The most important part of your sales funnel is the offer. What are you offering people that they cannot refuse? For example, you could offer a free bag of instant coffee for every bag of ground coffee purchased. Make your offer as attractive as possible, and your sales funnel will sell itself.
Lead generation: Lead generation is the process of getting people to sign up for your offer. The goal is to capture their names, email addresses, and sometimes phone numbers. These details are assets that you can use to nurture relationships with them over time.
Upsell/Downsell: If people say yes to your offer, they may want more. For example, when you go to an Apple store, you may not only want to buy an iPhone. What about cases, screen protectors, or other accessories that can add more value to your purchase? Think about what else you can offer as additional or complementary products.
Delivery: Now, it's time to deliver your product or service. Is it digital or physical? How long does it take to deliver? How much does it cost? Always overdeliver. This will make your buyers happy and encourage them to come back because they know they get more value than what they pay with you.
Nurture: Once people buy from you, it's your job, duty, and responsibility to keep them. Send them emails, thank-you cards, reminders, and tips. The nurture stage is all about communication. Your brand is alive as long as it can communicate with your customers, not as long as you can sell them anything. The purpose of this is when they think of a product similar to yours in the future, they must think about you first.
These are the five essential items in a sales funnel that apply to any business, including real estate, brokerages, mom-and-pop shops, restaurants, agents, chiropractors, etc.
You can build a sales funnel on paper or a whiteboard. You can also use CRM software like Clickfunnels or Kajabi to help you build the funnel.
But remember, the technology should assist your vision, not replace it.
A business with a strategic sales funnel will serve more people, sell more products, and get people to pay more for the product than a business that doesn't have a funnel and only "sells a product or service."
I hope you find this valuable for your products and services
See you next time.