Do projects

The purpose of a project is to make change in an audience. It can be for yourself, a client, a customer, or a specific community.

The project cannot serve everyone because you can end up serving nobody.

The Apple-I computer was built because one of its founders wanted a better computer himself. He wanted to be changed, not anyone else.

The process involves knowing who is the person you’re seeking to connect, to lead, and to change.

How much change it makes to the person determines the success of the project.