Do You Really Know What Branding Is and About?
Do You Really Know What Branding Is and About?
What makes Apple, Facebook, Google, or Coca-Cola so familiar to you and other people?
There are companies down the street, around the corner, or on another website that sells the same products with the same utilities as those 4, yet we choose to go for the familiar. That’s the power of branding.
When we talk about branding, we're talking about our feelings and associations toward a business.
Branding is not just about how a company looks on social media or the color of its logo - It's about the emotions we feel when we think about a particular product or business.
Emotions are diverse and complex.
They are ingrained, sometimes immediate, and often difficult to explain.
Since branding is closely connected to these intangible feelings, no wonder many people misunderstand the idea.
In the world of business branding, your job is to not only sell a product or service but also to present every aspect of your business that connects with people. It's not just about marketing your product; it's about promoting WHO you are, WHAT do you do, and WHY you're important.
To be truly successful in branding and understand what it's all about, answer these three questions:
Who are you? Look beyond the company name. Think deeply about the wake-up call of your business.
What do you do? Go beyond the price of what you offer. Consider the intangible value you bring and the difference you want to make.
Why should someone do business with you? Tell customers what makes you stand out among the competition, and tell them every day.
Answer these questions, make it clear, share it, and share it consistently, and you're on your way to becoming a branding expert.
Branding isn’t a made-up story but a journey to the audience’s heart, mind, and soul.
Branding isn't about getting your business known; it's about making it unforgettable.