Great Ideas Are Not The Ultimate Goal In Business, Solving Problem Is

Marc Randolph said, "Fall in love with the problem, not the idea".

Great ideas fail because they fail to solve an existing problem.

Instead of searching for great ideas, just solve the direct problem in front of you and move forward.

The goal is to solve the problem, not to become attached to your great idea.

You may come up with 100 ideas to solve the problem.

That is where you find your great idea.