How Can A Salesman Sell More Than Their Colleagues?
To sell more than others, you either need more leads or more closes.
A salesman can generate more leads by reaching out to more people. If he can close a sale for every 10 people, 100 people will give him 10 sales. To reach more people, he can promote his products and services through multiple platforms (such as Facebook, Instagram, LinkedIn, etc.). He must keep an eye on where his community and customers are paying attention and promote his business there. Without promotion, it will be hard to get larger leads because simply calling people won’t help him scale his reach. If he can solve a problem with his products or services, getting more leads will definitely increase his sales.
Another option is to get better at closing sales. If he can close three sales for every 10 people, 100 people will give him 30 sales. Given the same amount of leads, he can generate three times more customers by getting better at closing. To improve at closing, the salesman has no choice but to learn from experience and continue to improve his skills. Practice makes perfect.
A salesman can also learn the technique of upselling and downselling his transaction. For example, consider McDonald's, where you can get a burger, but also a meal that includes drinks and additional items. Having accessories and complementary products allows the salesman to design a combo package to sell to customers, which results in more sales in one transaction. This technique is particularly useful when the additional products enhance the main product and offer additional value to the customer.
There are many techniques and strategies for a salesman to generate more sales for his business. However, it is important not to forget that customer satisfaction is the primary objective of the business transaction. If a salesman can continue to provide good service and keep customers happy, he will generate more sales from repeat customers in the future while also attracting more people to his business. Building and maintaining a good relationship with customers should always be the top priority.