How To Grow Your Brand And Expand Your Business Reach
You can have a business without a brand, or you can have a brand without a business.
However, a business with a strong brand can price its products at a higher premium compared to other competitors. This allows the business to reinvest back into that internally for growth and become even more dominant in the market.
Think of Disney, Apple, and Nike; most of their products have been sold at premium prices consistently over time.
To build a strong brand, there are some important concepts to keep in mind.
Consistency is Key
Building brand awareness takes consistency over a long period of time. A brand is similar to a symbol of what the group of people behind it stands for.
A brand must be able to consistently communicate its message over time. Without consistency, it will be hard for people to become aware of the brand.
Building a Strong Brand
To build a brand, first, you must come up with a sequence of messages that convey a point. Then, find different ways to communicate the message. For example, the Nike brand stands for athleticism and embraces athletics. Their message has been "just do it", but they also build everything around speed, endurance, and excellence.
Once you have your main point, you can build different media to convey your message, such as newsletters, logos, banners, infographics, and podcasts. Within each medium, you remind people of who you are and what your brand is about.
Partnering for Success
Building a strong brand takes effort and time, but it can pay off in the long run. Another effective strategy for building your brand is to partner with influencers or other brands. Collaborating on content creation, joint marketing campaigns, or even co-branded products can increase your reach and exposure. By aligning yourself with other well-known entities, you can piggyback off their existing audience and credibility while also introducing your brand to new potential customers.
When considering partnerships, it's important to look for partners who share your values and target audience. This will ensure that the partnership is authentic and beneficial for both parties.
Strong Online Presence
In addition to partnerships, it's important to focus on building a strong online presence. This can include creating a website, social media accounts, and other digital assets that reflect your brand and message.
By consistently sharing valuable content and engaging with your audience online, you can build a loyal following and increase awareness of your brand.
The Marathon Approach
Remember, building a strong brand is a marathon, not a sprint. It takes time, effort, and patience to see results, but the payoff can be significant. By focusing on consistency, partnerships, and online presence, you can build a brand that stands the test of time.