How To Write Newsletters That People Actually Want to Read

A newsletter is a personal message that you can send to individuals or groups of people you know. Writing a newsletter is easier than writing a blog, as it is more like texting a friend than writing an essay for your professor.

When it comes to content, what would make your readers say "I want to talk to this person ASAP"?

There are several types of content that you can include in your newsletters, but be sure to keep it simple and focus on one type of content. This will allow your newsletters to stay focused and deliver your message more clearly. Here are some types of content to consider:

Personal Content

Personal content is the most challenging type of content to share, but it can be the most rewarding if done well.

What are you up to? What are you thinking about? What are your dreams? Share them with your audience. Just make sure that your message adds value to their lives.

Personal content includes things about you that the public doesn't know, such as your stories, past experiences, goals, and ambitions. To make personal stories more appealing, give a lesson you learned or a takeaway from your story and explain how it can benefit your readers.

Sharing personal content can help you connect with your audience and build trust over time, which can lead to more engagement with you and your business.

Inspirational Content

Inspirational content is another type of content that you can include in your newsletter. If you find something that inspires you, share it with your audience. That's love. The best way to sustain inspiration is to inspire yourself and others.

When you find a great quote or thought that inspires you on social media, don't hesitate to share it with your friends and followers. Do the same with your newsletters. This time, it's more valuable because you wrote it in your own words.

Inspire your readers to think more, do more, and achieve more. This is the least costly service you can offer people, but the long-term return is massive.

Educational Content

Whenever you learn something new at work, in your program, or in daily conversations, share it with your audience through your newsletter. For example, if a friend said something that changed your life, share that with your readers and explain how it could change theirs too.

Educational content is more technical and requires you to be good at writing to explain it to your audience. This way, you can hone your teaching and explaining skills in a safe environment where everyone has given permission to learn from you.

Promotional Content

Promotional content can be anything you're looking to sell, such as products, services, or events. Promotional content should be brief and to the point. The main goal of promotional content is to get people to take action with you, so make sure you integrate a call to action within it. The call to action can be to click a link, buy a product, schedule an appointment, or subscribe.

If you already provided a lot of personal content, inspirational content, and educational content, promotional content will be a value add to your audience, allowing them to officially commit to doing business with you.

When creating your newsletters, make sure to learn about your audience while building your content. Your audience is the asset of your newsletters, not the content. You must work backward from what the audience wants so that you can deliver great things to them based on your expertise.

The purpose of your newsletters should be 90% servicing your audience and 10% serving your own needs. If you're committed to serving your audience well, they will bring more people to join, and you will gain more wins down the road.

Make your newsletters relevant to your audience. Find ways to talk about things that are happening in their world. Daily events are also a good strategy to include in your content. Mix it up among the four types of content mentioned above to make your newsletters a place of wisdom and personality.

While there are numerous platforms that can help you reach your audience and deliver value, such as YouTube, Facebook, and Instagram, it's worth noting that Warren Buffett built a multi-billion-dollar business from his newsletters alone. He doesn't have an Instagram, Twitter, or Facebook account. You can do the same.

If you want to learn more about starting your newsletters, subscribe to Thai Newsletters to receive daily reads.

Send an email to info@thainewsletters.com if you want to learn how to start and grow your own newsletter.

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Ricky