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Leverage Newsletters To Succeed In Business
Build trust, establish credibility, low-cost startup
If I had to choose between starting a newsletter or starting a business, I would choose the former. Not only is it a low-cost way to build a customer list, but it also allows you to establish credibility and trust with potential customers before launching your business.
A newsletter can be a powerful tool for building a customer base. By providing valuable content and insights, you can nurture your contacts and turn them into loyal fans of your brand. And unlike other marketing channels (e.g. YouTube, Instagram, TikTok), a newsletter allows you to communicate directly with your audience on a regular basis, without being too pushy or salesy.
Newsletters help you build customers base with ZERO product
Many successful businesses have used newsletters to build their customer base over time. Take Apple, Nike, or Coca-Cola, for example. They regularly use newsletters to promote their latest products and updates, and their fans eagerly await each new issue.
But even if you're not a big brand like Apple or Nike, you can still use a newsletter to build your customer base and establish credibility in your industry. And best of all, newsletters is a no-pressure way to get started. You can invite your friends and family to subscribe to your newsletter, and gradually build your list from there.
Once you've built a solid list of subscribers, you can start using your newsletter as a platform to promote your products or services. But even if your subscribers aren't ready to buy from you yet, your newsletter can still provide value by sharing industry news, tips, and insights that they might not find elsewhere.
Even if your subscribers aren't ready to buy from you yet, your newsletter can still provide value by sharing industry news, tips, and insights that they might not find elsewhere
A newsletter is a powerful tool for building a customer base, establishing credibility, and delivering value to your subscribers over the long term. So if you're considering starting a business, don't forget the power of a strategic newsletter to help you get started.
If you’re interested in starting a newsletter but don’t know how, send an email to firstname.lastname@example.org.
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