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One Of The Reason People Refuse To Close A Deal With You
There are plenty of mistakes that entrepreneurs make when they cannot close a business deal, or any deal. In this context, a deal refers to an agreement that a customer or client is willing to take action on with you.
One of the biggest mistakes you can make when trying to close a deal is avoiding the UNSPOKEN objection.
Have you ever talked to someone who you're trying to convince but somehow the conversation gets nowhere? For example, when you try to ask your parents for money to buy a toy, and somehow they say no, or you don't know how to get them to say yes.
One of the reasons you fail in this case is that either you or the other person hasn't had the opportunity to express the unspoken objection. They may not have the money to spend, or they may not have the time or this may not be their ideal situation.
Not addressing the unspoken objection can cost you a huge amount of success. Often, people don't even know the reason they give you the objection or refuse to do business with you. As a professional and expert in the game, your goal is to acknowledge and address their objections.
Customers will appreciate it when you speak to the unspoken objection because you help them realize why this deal cannot go through.
This mistake can apply to business calls, emails, negotiations, or newsletter subscriptions. You must learn to address the unspoken objection to succeed.
Addressing the unspoken objection not only builds courage but also builds credibility and professionalism. You're willing to cover the downside and speak it out when someone is not confident. In fact, when you address the unspoken objection, you increase confidence in other people and yourself.
Don't think that addressing the unspoken objection is confrontational unless you do it repeatedly. Addressing the unspoken objection and providing the reasoning and solution to that objection will give you ten times more credibility for success.
What unspoken objection are you facing right now? Address it, acknowledge it, and provide your solution. You'll see the difference it makes in your business.