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Selling product to mass audience
There are three stages to getting your product in front of a large audience.
First, offer the product to a small group of people to determine its market effect.
Second, if this initial audience likes the product, they will spread the word to others, verifying and testing the network effect.
The final stage occurs when the group continues to use the product, and as more people join in, creating a scaling effect where each additional user enhances the product's influence.