The journey to simplicity

When I come across the work of great artists, entrepreneurs, and businessmen, it seems like it has been there forever. Most of them sound so trite and obvious - like a third-grade lesson.

Why didn't someone tell me this sooner? Where were they all this time?

“I would never make this mistake if I knew this earlier.”

As humans, we’re naturally curious. We question everything that interests us. We struggle with the problem. Still, we choose complexity as a solution. No wonder the answers are there but always come later than we expected.

But going through the process, we develop our own style. We still get closer to the truth. We get some hints to crack the code of the game. The process brings clarity. The results come in due course.

Through clarity, we bring our work to life.

Through simplicity, we make it long-lasting.

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