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The Power of Newsletters
Why Did I Start a Newsletter, And Why Should You Too?
I started a newsletter accidentally because I've been writing a lot, and I want to share some of my writing with the people I know.
I found that newsletters are one of the best tools to communicate directly with the people who you want to talk to.
Imagine you have a long-term friend, partner, or business partner who you want to keep in touch with. They don't know what you're up to and doing until you call them.
A newsletter is another way for them to read your personal message without being confrontational. They can open it at any time throughout the day and still get to hear what you have to say.
The newsletter is a medium for me to engage with people from far away. Every time that I hit publish, the letter is directly sent to their inbox. Sometimes I get a short response and a comment from them.
For business owners, a newsletter is a great opportunity to engage customers with your business operation.
They don't have to necessarily sell the product to them, but to communicate what your business is up to, what the new products are. You can just tell customers to check out the new product line or service offer, or promotional content, just by newsletters.
With the newsletters, you have the opportunity to generate more content in different ways such as social media, flyers, and posts. It can set you up for any phone calls toward customers and it can set you up for fire success with customers.
A newsletter doesn't have to be long. It just needs to cover one message that you want to deliver to your people. That message can be either a reminder, a motivation, a promotion, or a single wish of a good day.
When you start a newsletter, there will be challenges. You will run into writer's block. What do you have to say? What can you say in the newsletter? Is it good to say these things? How long should you write? Will people comment on this?
Those are just excuses that stop you from hitting that first publishing.
The purpose of a new message, don't forget, is to engage the people with you. Engagement can be one second, one minute, one hour, if you can write that long. But it's a simple positive message, or information, or educational message that you want somebody to take a look at.
Anybody can start a newsletter
Just pull out a Word document, write one page, copy and paste it to your email, and send it to your contact list. You can ask people to unsubscribe at the end if they don't prefer to, which is unlikely to happen.
Another way to start a newsletter is to use Substack, a great platform designed to help you get started. You'll have all the convenient writing tools to help you customize your writing. If you grow your audience larger, you can get paid while you write.
If you want to learn more about how to start your own newsletter, make sure to subscribe to Thai Newsletters, and I will share with you all the tips that I use and practice."
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Anyone has something great about them to share.
Don't wait until you have completed a full research.
You'll see what a difference you can make to the world if you just start.
A newsletter is an easy place to get your words down.