What's your product story, and who's it for?
If you take a storytelling class, you will learn all the tactics, contexts, and structures of a story, from the intro to the peak, and end with a resolution.
But a story can’t be for everyone.
There are few stories that can scale to a big audience.
Does the storyteller possess talents, secrets, or just pure luck?
There is a story about a farmer who is very good at keeping 100 cows under control. He does this by getting 20 cows under good control, and then the rest of the herd follows.
Often, products and services aren't for everyone, but rather for a small group of people. The challenge is to build trust, empathy, and connection with this group. If those people like the goods, the story can get out, and the reach will grow.
What’s your product story, and who’s it for?